Content Writing & Blogging

“Write so that people can hear it and it slides through the brain and goes straight to the heart” Maya Angelou

Content writing

We all know good content writing when we see it. We recognise the value that it can bring to ourselves and others.

However the challenge is it needs more time than many people feel able to give to it.

Outsourcing

Outsourcing the work to a freelancer is often a great solution. You can purchase the specific items you need created and you can do that on an as-and-when basis. This is something I can help with.

I can work with you to create clear, engaging and targeted copy in the following areas:

Website copywriting – SEO friendly, with long and short-tailed keyword
Copywriting for marketing collateral (leaflets, postcards, brochures, product blurbs
Emarketing copy (email newsletters)
Social media posts and campaigns
White papers
Press releases

I’ve created copy in each of these areas for a variety of software companies, academic publishing, environmental consultancy, coaching, theatre & arts organisations and financial data service providers.

Blogging

Blogging is another incredibly powerful way to connect with your world, your community, your audience.

But blogging means writing. It means taking the time to think about what you want to write about and then, damnit, taking the time to write it.

It means (often) never even starting for any number of reasons: Demons related to negative feedback you’ve had in the past about your writing, being unsure of the right kind of topics or the tone you should use.

Blogging support

Working together we can:

come up with ideas for topics to write about
devise and design a writing and posting schedule (& even check in with you to make sure you’re sticking to it!).
give you feedback on the posts you write
help you understand the level of reach you are achieving through analytics
ghostwrite the posts for you. Work with you to understand your tone and the overall story we are sharing about you/your product

I’ve blogged or provided blog support for a variety of software companies, academic publishing, environmental consultancy, coaching, theatre & arts organisations and financial data service providers.